Since the last time movie theater owners and Hollywood studio executives gathered in Las Vegas for the annual CinemaCon two and a half years ago, the film industry has changed a lot.
In the resurgence of the COVID-19 pandemic, this year’s celebrations are not expected to have the same star effect as the previous CinemaCons.
At that time, publishers will send their most famous actors to surprise theater chain operators and tour the world.
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One thing has not changed: the cinema industry insists that despite the rapid rise of streaming and video-on-demand, movies must be shown on big screens before they go home.
“There is only one way to create a billion-dollar franchise,” Adam Allen, chief executive of the world’s largest touring AMC theater, said in a speech on the Colosseum stage at Caesars Palace on Tuesday. “First show the movie in the cinema.”
Multiplexing has good reasons to advance this agenda.
For decades, the so-called cinema window, which movie studios agreed to exclusively play in theaters a few weeks before the movie’s release, has been a sacred and inviolable business model.
However, the coronavirus health crisis has shut down cinemas around the world for several months and continues to reduce attendance, which has triggered a wave of experiments by distributors.
In the most destr Godzilla vs. King
Active example, Warner Bros. sent its 2021 movies to sister streaming service HBO Max for free, including “Godzilla vs. King Kong” and “Mortal Kombat.” Comcast’s Universal Pictures and Viacom’s Paramount Pictures of CBS have experimented with the simultaneous release of “The Boss Baby: Family Business” on Peacock and the simultaneous release of “
Paw Patrol: The” on Paramount+. Movie”.
The Walt Disney Company abandoned Pixar’s “Luca” on Disney+, and launched other movies on streaming media while it was shown in theaters for $30. This strategy triggered a lawsuit against “Black Widow” star Scarlett Johansson, who accused Disney of defrauding her box office bonuses in its release plan. Disney stated that her case had no basis and tried to force arbitration.
Although the film has attracted millions of subscribers to Disney+ and HBO Max, both of which are the top priorities of its parent company, the message from CinemaCon to the film company is that the mixed distribution strategy does not work.
The theater argued that the mixed distribution eroded the box office and encouraged rampant piracy. “Let us figure out one thing today. The simultaneous release does not work. It does not work for anyone,” said John Fisian, chairman and CEO of the National Association of Theater Owners, a trade organization that represents movie theaters. “
The theater windows won’t be the same as they used to be, but they won’t be the same as they were during the pandemic.”
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