The non-profit Application Fair Alliance aims to create a level playing field for application and game developers.
More than a dozen app makers and other companies have formed the App Fairness Alliance. A non-profit organization whose purpose is to target Apple and its App Store rules. The founding members include Spotify, Epic Games and Match Group, all of which are voice critics of Apple charging developers.
“As law enforcers, regulators and legislators all over the world investigate Apple’s anti-competitive behavior. The “App Fairness Alliance” will become the voice of app and game developers, aiming to protect consumer choices and create for everyone A level playing field,” said Horacio Gutierrez, head of global affairs at Spotify, in a message released on Thursday.
Apple battle with App maker
The alliance was formed when Apple and Fortnite developer Epic Games launched a public battle.
After Epic tried to bypass the 30% fee charged by Apple and Google to developers. Fortnite officially opened in the Apple App Store and Google Play Store in August. Epic fought back by suing the two companies.
Apple earlier this month raised the stakes further by persuading a judge that. It has the right to withdraw Fortnite from its rights to more than 1.5 billion active iPhones and iPads, and demand compensation for money.
Response against app makers
Apple did not immediately respond to requests for comment on the alliance. On Thursday, the company posted multiple pages on its website, highlighting the benefits of the App Store for users and developers. Apple said these pages provide the background to support the broader work of its App Store. Which currently has 28 million developers worldwide and 1 billion customers in 175 countries.
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The App Fair Alliance has also released a set of 10 app store principles. Which are said to help “protect the app economy” and ensure that “the benefits of digital technology are shared by all.”
This is a complete list of the founding members of the alliance:
- Epic Games,
- European Publishers Council,
- competition organization,
- European news media,
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