After developers implemented their own in the App Store system on Thursday, Apple has removed Epic Games’ Royal Battle game Fortnite from the App Store.
Apple said in a statement to The Verge that it plans to work with Epic to “resolve these infringements,” but it does not intend to establish “special arrangements” for the company.
Epic’s approach seems to be designed to provoke Apple’s response, as Fortnite Studios listed in its new iOS update how to use Epic’s in-app payment system will lower prices. For example, if you use Epic direct payment instead of the standard Apple payment processing program, 1,000 V-bucks is approximately equal to 10 US dollars in Fortnite game currency, which now only costs 7.99 US dollars. Usually, the amount is $9.99. This makes the new arrangement a pro-consumer act rather than a greedy power act.
As of now, those who have downloaded Fortnite on iOS can still access the game; since Apple withdrew the game from the App Store, only new downloads are disabled.
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The epic CEO Tim Sweeney has long complained that the mobile app store no longer justifies that they cut all developers’ fees by 30{7d6bb1f761e691f027164c9fe6d1ebbc4659a250013ce39dc45a15ede39dbac5}. He called on companies such as Apple, Google, and third parties Significant changes in the way developers do business.
Since Fortnite first landed on mobile devices in 2018, the game has existed as a standard iOS app. Sweeney publicly stated that his company did this because there is no other way to enter Apple’s closed ecosystem. This means that Apple has used 30{7d6bb1f761e691f027164c9fe6d1ebbc4659a250013ce39dc45a15ede39dbac5} of all in-app purchases of Fortnite currency to purchase its Battle Pass subscription service, as well as cosmetic skins, emojis, and other digital products that make Battle Royal one of the most profitable entertainment venues on the planet. Fortnite’s Epic revenues in 2018 and 2018 were US$2.4 billion and US$1.8 billion, respectively. This was largely due to its cross-platform popularity because players can play on iOS, Nintendo Switch, PS4, Xbox One, and PC Use the same account on.
Epic’s statement at the time clearly stated its dissatisfaction with how Google and Apple Extensions treat third-party software that does not comply with its rules. Epic later joined the Match Group, the parent company of Tinder and other dating apps, and stated support for two ongoing EU antitrust investigations against Apple. The investigations were only conducted in Spotify and other app makers protesting the App Store. After the policy was proposed, they expressed unfairness. Punish Apple competitors.
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