Is YouTube a big shopping kingdom?

Helen Dunmore
Read Time1 Minute, 46 Second

YouTube requires creators to tag and track products in videos as part of an “experiment,” which may be an important step in realizing the platform’s e-commerce ambitions.

Creators have profited to a large extent from the ads placed in their videos and the YouTube content among YouTube premium subscribers who watch their content. Some videos’ descriptions include links to Amazon or other retailers that are designed to drive member sales.

The video tags YouTube is testing are linked to analytics and sales through YouTube’s parent company, Google.

According to Bloomberg News, Shopify integration is also being explored.

The reason for this move is that recorded videos and streaming video shopping, usually dominated by Internet celebrities, are increasingly being hyped, marked by the launch of Amazon Live last year, Instagram’s involvement in the video field, and Walmart’s interest in TikTok.

As the largest video sharing platform, YouTube can bind product placements with unboxing videos, cooking demonstrations, makeup tutorials, and how-to videos. According to a survey conducted by Google in February, more than 70{7d6bb1f761e691f027164c9fe6d1ebbc4659a250013ce39dc45a15ede39dbac5} of users said that YouTube made them better understand the new brand.

This news aroused hope among some users that the integration of e-commerce will reduce the number of advertisements on the platform.

However, although live video shopping flourished in China last year, it has not yet risen in the United States. Some people believe that video shopping is similar to TV shopping, which has evolved into a niche market, rather than a broader opportunity predicted by certain media when entering the media market.

In the early nineties.

In addition, compared to social media platforms (which may be more suitable for shopping), YouTube is viewed as a search engine by more people. The site focuses on content consumption, not content sharing, building relationships, and dialogue.

Piper Sandler’s “Doing Stocks with Teens” survey in the fall of 2020 found that the three social media platforms most used by teens are Instagram, Snapchat, and TikTok, avoiding YouTube’s ranking. It is found that YouTube ranks second in the daily video consumption of teenagers, second only to Netflix.

Latest News

About Post Author

Helen Dunmore

Hey, I'm Helen Dunmore an article writer from London Ontario, Canada. I had done a master's in mass communication and M.Phill in political science and attended many College Journalism Broadcast programs where I wrote and won. I previously had attended Humber College for media studies which included writing for television and news. I have written several publications for many news related websites. Have experience more than 7 years, yeah quite a lot for you. I love writing, an expert in article writing. Currently doing article writing for many blog posts and work as an author for many web sites. Reading is my hobby, love books more than anything in my life.

Leave a Reply

Your email address will not be published. Required fields are marked *

Next Post

Brexit negotiators are "disappointed" with the EU's position in the negotiations

David Frost, the UK’s chief Brexit negotiator, said on Thursday that the EU was “surprised” and “disappointed” by the EU’s position in the negotiations in Brussels. Frost Bank said on Twitter: “The surprised EU is no longer committed to “double its efforts” to establish future partnerships.” Frost Bank added that … Read more
Brexit negotiator