Walmart announces membership service, trying to compete with Amazon

Walmart is launching it’s latest and highly anticipated attempt to compete with Amazon Prime:

A membership service that can deliver thousands of products, agricultural products, and groceries for free to potential customers.

This service, Wal-Mart+, will be priced at $98 in 12 months. This is lower than the $119 price charged by Amazon Prime, which sets a threshold for e-commerce membership providers. But Walmart+ requires an order of at least $35 to be eligible for free shipping, while Prime does not have a minimum toll.

Wal-Mart said many of the 160,000 items that may qualify for free shipping can be shipped directly from its stores to potential customers’ properties.

 Wal-Mart hopes that as its more than 1,000 stores get closer to potential customers. The technology will help keep meals more dynamic than competitors and lower prices. Walmart members can even get a low price of 5 cents per gallon at affiliated gas stations.

Unlike Amazon Prime:

Wal-Mart’s service does not include streaming leisure. Walmart+ will choose to pay $12.95 every 30 days in lieu of annual payments.

Since the leak of information about the growth of Wal-Mart+ this year, Wall Street analysts have been eagerly waiting for details of Wal-Mart+.

Morgan Stanley analysts predicted in June that as many as 20 million people may join the new service within a few months of its launch.

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However:

different analysts have discovered the details of a particular product. Which may be very close to the e-commerce service that Wal-Mart has already provided, which is incomprehensible.

Craig Johnson, president of Buyer Development Partners, a retail analytics and consulting firm, said:

“The minimum payment is $35 and the annual payment is $98. This may be a meager trouble.”

For many years:

Wal-Mart has been experimenting with completely different e-commerce plans and a high-end concierge service called Jet Black. Which the retailer gave up. Ms. Whiteside stated in the name of the conference that Wal-Mart+ was the product of some of these experiments. And was refined by identifying buyer behavior during the pandemic.

She said:

“We noticed that the needs of potential customers are changing rapidly almost every day.”

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