What is Quibi?: Netflix for mobile with 10-minute “snack” episodes

What is Quibi?

During the explosion of streaming platforms, Quibi will seek a niche in the market with another service that is launched this Monday. It is launched globally under a drastically unique proposition: Exclusive configuration for mobile phones and short-term content.

What is Quibi
Image Credits: CES

Founder: Jeffrey Katzenberg

Launched: April 6, 2020; 23 days’ time

Founded: August 2018 in Los Angeles, California, U.S

Headquarters: Los Angeles, California, U.S

Key people: Meg Whitman (CEO)

Its inventory incorporates series, documentaries, contests, and news programs, all with the reason of enduring under ten minutes and with a promise to top stars, for example, Jennifer Lopez, Will Smith, Demi Lovato, Alex Rodriguez, and Kristen Bell.

On short public transport routes, waiting for the turn in a row or a study break … those are the moments that the application wants to occupy, which also starts with Latin content.

Katzenberg hired former Hewlett-Packard technology director Meg Whitman to take Quibi’s business reins.

Quibi is launching around fifty shows today, only for mobile and less than 10 minutes long. They signed Demi Lovato for a talk show, Jennifer Lopez and Alex Rodriguez, for a reality show.

What is Quibi
Image Credits: CES

VERTICAL FORMAT: SEE SERIES LIKE WE CHAT

Despite the fact that the market is starting to give indications of saturation after monsters like Apple, Disney, and Amazon have joined the veterans Netflix and HBO. The new Quibi platform will try best to separate itself by delivering all its content, thinking about the screens of our phones. 

Indeed, it likewise offers the classic option; the application is just accessible for cell phones and isn’t expected to jump to TV right now.

While its rivals broadcast in the horizontal form of TVs, Quibi has adjusted its content to the vertical configuration to see the scene of an arrangement similarly that it is visited on WhatsApp. 

SHORT DURATION: THE “SNACKS” OF TELEVISION

Quibi is the short form of “quick bites”, small bites in English.

It is a reality that notifications distract our attention. Many notifications that appear on our mobile screen are decreasing our concertation.

Thus, the platform has opted for dispersed monitoring, with formats between 6 and 9 minutes long, and the promise of not exceeding 10 minutes.

What will Quibi cost?

The Quibi app is not free. It gives a 90-day free trial, and after that, you have to purchase the subscription. With an ad, it costs $ 4.99 a month, and without ad, it costs $ 8.99.

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