Why the beauty industry is mad at Kim Kardashian (owner of KKW )

Helen Dunmore
Kim Kardashian

Beauty industry is mad at Kim Kardashian

Although she is famous in the long-term reality series “Keep up with Kardashians“, Kim Kardashian is now more of a reality star. Mother of four is now a mature businessperson; her cosmetics brand KKW Beauty and sculpting clothing series. She is also an aspiring lawyer and an advocate of prison reform.

trends introduced by Kim

In the past ten years and changes, Kardashian has formed certain trends, while inspiring women to pursue certain beautiful looks (and body types). Although Kardashian did this to gain the power and value of her brand, it was indeed a cost.

Mostly women suppose that Kardashian and the entire KarJenner family promote unrealistic principles of beauty. Similarly, the Kim Kardashian effect has stifled the sale of a once-popular make-up product.

From her extensive skincare procedures to the extensive use of cosmetics and filters on social media pages,

it is clear that Kardashian looks perfect. Over the years, she has been receiving expensive cosmetic treatments and dermatologist visits.

criticism

However, fans are dissatisfied with her unrealistic standards

of beauty, especially for the millions of women and girls who cannot reach her. Her entire skincare procedure involves 17 products and costs more than $4,000.

Kim Kardashian business

According to CNN business report, After acquiring Kylie Jenner’s beauty business in January last year,

COTY announced on Monday that it would acquire

a 20% stake in Kim Kardashian West’s cosmetics division KKW for $200 million. The deal valued KKW at $1 billion, a little bit lower than Jenner’s Kylie Cosmetics’ $1.2 billion valuations.

agreement statement

According to the agreement, Kardashian West will retain the company’s creative control,

while using her more than 300 million social media followers for a “product and communication plan.”

Kardashian West said:

” This relationship grants me to concentrate on the creative elements and at the same time benefit fro Coty’s Vast resources”

The transaction is expected to be completed in the third quarter of 2021, which is Coty’s latest development in the news crescent. In early June, the company fired CEO Pierre Laubies, succeeded by chairman Peter Harf, who was the fourth CEO in four years.

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